Why Transformational Coaching Leaves Executive Coaching in the Dust

And why it might just be the smartest investment you’ll ever make.

Let’s start with this: I have nothing but respect for executive coaching.

It’s helped thousands of leaders become more effective, more confident, and more capable in their roles. I’ve seen it, I’ve applauded it, I’ve delivered it.

But after three decades of coaching, from boardrooms to frontline teams, I’ve come to realise something:

Being effective at work isn’t the same as being whole.
And coaching that only focuses on one dimension of leadership; your output, your KPIs, your ‘executive presence’, will only ever take you so far.

That’s where Transformational Coaching comes in.

It doesn’t just improve performance. It changes people.

Not from the outside in, but from the inside out.

It gets under the surface of what’s driving your behaviour, your blind spots, your default settings. It challenges the belief systems you didn’t even know you were working from. And it equips you to lead not just your business but your life, with clarity, strength, and integrity.

Because here’s the truth no one talks about in most boardrooms:

People don’t just bring their skills to work. They bring their story.

And if we don’t coach the whole person, we’re only ever dealing with a fraction of the opportunity in front of us.

What makes Transformational Coaching different?

You’re not just getting a sounding board. You’re getting a guide with 30+ years of experience helping people navigate pressure, power, politics and personal growth in the same conversation.

Whether you’re the CEO of a global brand or leading your first team, you’re carrying things; beliefs, patterns, insecurities, that shape how you show up. I work with those. Not to analyse or fix, but to reveal. To reframe. To unlock.

This isn’t theoretical. It’s personal. It’s practical. And it works.

Because once you change the internal landscape, the external results tend to follow.

Clarity sharpens. Communication improves. Resilience rises.
And perhaps most importantly?
You start making decisions from a place of alignment, not just achievement.

What leaders get from working with me:

• Clarity of mind – no more mental fog, second-guessing or overcomplication
• True presence – the kind that commands a room without saying a word
• Calm confidence – the type of self-trust that quiets impostor syndrome before it speaks
• Sharper influence – with peers, stakeholders and teams
• Greater impact – not just on business outcomes, but in how you’re experienced as a leader
• Sustainable change – not a quick motivational hit but a foundational shift in how you lead and live

Executive coaching sharpens performance.

Transformational coaching expands possibility.

And in today’s corporate climate, where burnout is rife, imposter syndrome is silent and performance pressure is at an all-time high, you need more than a productivity hack.

You need space. You need truth. You need someone who sees what’s really going on underneath the surface…and can help you do something about it.

I offer that space.
And I hold it with clarity, challenge and care.

So if you’re a leader who’s done well… but knows you could be doing even better, on your terms, not someone else’s, this is your invitation.

Stop performing leadership. Start embodying it.

And if you're wondering where to begin?

💬 Ask yourself: “Am I coaching the person I present to the world… or the person I really am?”

Because once you coach the whole person,
everything changes.