About James
I’m James Dakin and for over 35 years, I’ve been coaching people to change their lives.
However, the truth is that what I’m best known for today didn’t start with success, it started with survival.
I grew up in the North East of England, in a beautiful place that held a brutal reality.
My father was a respected man in public and an abusive alcoholic in private. The impact on my sister, my mother and me was devastating and lasting. I watched what happens when women are diminished and silenced, when strength is punished, when power is abused and appearances are protected. I internalised it all.
By the time I reached adulthood, I had successfully become exactly the kind of man that I now help women deal with. Charming on the surface, needing admiration more than truth and deeply insecure on the inside, although no one would have guessed it. I had become the very problem so many women now come to me to help them with.
Unlearning that has been the most humbling, important and lifelong work I'll ever do outside of being a parent and I suspect I'll be doing both until my last breath.
From that work came something unexpected.
I discovered that I had a gift for seeing what people are really carrying and who they truly are beneath what they present to the world and then for helping them rise, without apology, to become the person they've always been. Most importantly, I discovered a deep devotion for empowering women to never feel powerless in the face of the patriarchy and insecure men again, whether they are in the boardroom, the bedroom or anywhere in between.
Over the years, my coaching has reached thousands, from boardrooms at companies like Virgin Atlantic, senior leaders at organisations such as Dell, Network Rail, government departments and the NHS, to working directly with individuals to help them transform their lives. The patterns are universal, the solutions are proven and the transformations are lasting.
I've helped women from all walks of life step fully into their power without losing their humanity, identity or femininity.
I've helped women leave toxic dynamics and never look back and I've helped men dismantle their armour and finally lead from within.
Now, I've poured everything I know into my online programme and soon to be published book.
This work isn't about fighting men, it's about remembering your worth. It's about reclaiming your presence, your voice and your clarity that you should never have had to lose in the first place. It's about doing this in a way that doesn't cost your softness, your strength or your peace.
This isn't theory, this is lived truth. If you're ready to rise, on your terms, I'd be honoured to help you rediscover who you’ve always been and who the world is crying out to meet again.
INSPIRING YOU
Be part of my amazing community of women.
You're safe with me. I'll never spam you or sell your contact info.